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432 Mind-Blowing Article Titles You Won’t Believe Are By Cracked.com
File this under: silly… I’m a massive, massive fan of Cracked.com – I have been for years. As an online marketer, I’ve always been interested – with sites like these – about how they go about their...
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Google Help Needs UX Improvements, A Content Audit & A Better Attitude…
As someone who’s been doing SEO and PPC day in and day out for nearly 5 years, I’m no stranger to Google’s Help sections. While there’s a lot of great search engine marketing advice out there on other...
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How Many Times Should You Tweet a Blog Post? Experts Weigh in…
To tweet or not to tweet (three times)… A few days ago, I tweeted these two tweets via my Twitter profile (try saying that when you’ve had a drink or two!): I usually tweet a new post twice – once when...
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The Launch of CR 25 – 25 Blog Posts in One Month
Happy New Year everyone! January is going to be a busy start of the year for me… I’m really excited and proud to announce the launch of CR 25 today. To celebrate my parents’ company’s 25th anniversary...
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Has Crowdsourced Content Jumped The Shark?
“We asked these 8 sharks for their opinion…” Like infographics and guest blogging before it, there are fears in the industry that crowdsourced content – where you ask multiple people to pass on their...
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Tweet To Win! 3 Lessons From Running My First Twitter Competition
I loved running CR 25 back in January. Beyond SEO, it gave me the chance to properly flex my content marketing muscles. From guest blog posts to crowdsourced content; from Google Calendar embeds to...
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25 Posts in One Month: Co-ordinating a ‘Content Blitz’ Campaign on the Cheap...
Having previously been to BrightonSEO 4, 5, maybe 6 times (I’ve genuinely lost count), it was an absolute pleasure and honour to be given the opportunity to speak about my recent CR 25 campaign, as...
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CR 25 Revisited – My SEMrush Webinar
In late May I was approached by the team at SEMrush about hosting a webinar, going into more detail about the CR 25 campaign that I ran in January. I’d already given a talk about it at BrightonSEO, but...
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Deconstructing the Worst Article I’ve Ever Seen
Ladies and gentlemen, we have reached peak BuzzFeedification. By “BuzzFeedification” I refer to the recent onslaught of articles that fit BuzzFeed’s style (i.e. full of GIFs and memes) and/or follow...
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3 Reasons Why I Might Not Share Your Roundup (Even If I’m Included in It)
Over the years I’ve participated in a few roundups (a.k.a. crowdsourced content) – sometimes via HARO, sometimes by being approached directly by email. Whenever the latter happens, I’m always chuffed...
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